Benefits And Statistics
Hauthous Featured Article 2019
The online world is a great gateway for advertising. However going beyond traditional advertisement is key when roughly 47 percent of online users have used an ad blocker in the past month.
Take your advertisement strategy to the next level and overcome those advertising difficulties through learning what has been proving effective for leading brands who advertise online. Here are a few eye opening facts that will point your in the right direction for your next online marketing campaign.
95% of marketers agree that events provide attendees with a valuable opportunity to form personal connections in an increasingly digital world.
Event marketing provides you with the opportunity to grow your company's awareness, sales and positioning through valuable face-to-face relationships. With consumers expecting more from brands you are able to meet their expectations with exciting opportunities.
72% of consumers positively view brands that provide quality event experiences
74% of respondents admit that engaging with brands create memorable moments and makes them much more likely to buy their product.
80% of all consumer internet traffic in 2019 will be related to video content marketing.
Optimizing your next campaign with video integrated advertising is the wave of the future and this is because:
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
64% of consumers say that watching a video on Facebook influenced them to make a purchase.
74% of people trust social networks to guide them to purchase decisions
In 2016, influencer marketing surpassed print marketing. Marketers spent $25,000 – $50,000 per influencer marketing program in 2016. Linquia’s deeper research found that spending on influencers has increased since then. Working with online influencers to reach your niche market has shown a pattern of effectiveness and here is why:
49% of people rely on influencer recommendations for online purchases.
Businesses make, on average, $6.50 for every $1.00 spent with influencer marketing.
67% of marketers promote content with the help of influencers
So Unless you’re already actively enticing influencers to try your product or service, your competition has you beat.
65% of marketers believe that dynamic content in email marketing is effective.
This is where multi campaign marketing comes in handy. You want your advertisement to be effective and direct. Focusing on dynamic content that engages your viewers, allows for a more personal experience to your direct market. Take a hold of this advertising method because email is here to stay.
There are over 3.7 billion email users in the world currently, which means the projected number of users by 2021 is 4.1 billion.
72% of people prefer to receive promotional content through email, compared to 17% who prefer social media.
For every $1 spent on email marketing $44 is made in return, according to a study by Campaign Monitor
So here's the thing; no matter your niche, there are an increasingly diverse amount of pathways for you to reach your direct target audience in an efficient, timely and cost saving way. Just do your research and find the best option for you and your brand. And of course if you are an artistic brand looking for your direct audience, look no further than our own Hauthous.com to reach thousands of artists every day.