From his Mexico City studio, Damián Ortega recounts his early career as a cartoonist and his struggles to find Spanish-language resources on contemporary art as a young artist. Given the 1979 interview "Dialogues with Marcel Duchamp" by his colleague and mentor, Gabriel Orozco, Ortega was challenged to grasp the content in English. Ortega asked an artist friend to translate the book into Spanish and the process morphed the text’s original content into something else profound. "It’s beautiful because at the end it’s Duchamp completely out of context," says Ortega. "He becomes like a Mexican."

From this experience, Ortega founded Alias, an independent book publisher that translates contemporary art texts into Spanish, distributing and publishing books otherwise unavailable in Spanish-speaking countries. "My generation didn’t have any of this information about contemporary art. It was a time when we didn’t have the internet, we didn’t have cell phones. We used to share information through photocopies, through books." Ortega explains the process of translating, recontextualizing, and appropriating as an opportunity to reexamine knowledge and ways of thinking from different perspectives. "In the end, every country gives some special way of thinking."